“Nature positive markets” create revenues by internalising nature’s products, services and attributes such as clean water, flood protection and certified seafood. The global challenges of climate change and biodiversity collapse cannot be overcome without a market exchange that can efficiently match varied demand for nature’s services with a clear and trustworthy source of supply.

However, currently the markets are failing both on the supply side, and on the demand side. The nature markets that do exist today such as voluntary carbon markets are small, restrictive, and risk-averse, and thus typically incapable of “making nature pay.” It is therefore essential to create vibrant, functional, liquid nature markets that can match nature’s products and services with our equally broad and complex needs.F4B is developing a major new programme to overcome systemic barriers and catalyze high momentum growth of nature markets.