Finance, Nature and Food Systems - Consumers choosing sustainable food systems in Brazil

This report focuses on the role of consumers in fostering necessary food system transitions. Indeed, consumers as key stakeholders, need to be placed at the centre of just and effective food system transformation. When empowered by transparency and education, they can be instrumental in reducing harmful environmental impacts and can become key influencers by making changes in their own lives and as drivers levers for broader change. The goal of this study was to provide proven strategies to e-commerce providers on how to effectively support their customers in the transition towards healthier and more sustainable food, while at the same time showing policymakers that a transition towards more sustainable food systems can be facilitated.